…Computer Space!
Huh?
I’ve been reflecting lately on how Second Life has been usurped in the minds of many by Twitter as the social media thing-of-the-moment, at least in the mainstream. Each time I thought about it, I experienced a sort of cognitive dissonance – how could a rich and immersive, albeit somewhat clumsy environment be […]

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Earlier this week AdAge published an article entitled “When It Comes to Time Spent Online, Content Trumps Community” (with the subtitle “Never Mind the Buzz: Social Nets Get Small Share of Consumers’ Time”.) As a social media & marketing geek, it caught my eye immediately, and I was curious to know how the AdAge […]

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Like many other media geeks, I’ve been observing the events of the SXSW festival from affair via Twitter tweats, Qik video streams, blogs and traditional media coverage. So far, at least two major sessions (Sarah Lacy’s interview of Facebook founder Mark Zuckerberg and the Social Marketing Strategies Metrics panel) have fallen pray to audience […]

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Could personal publishing and online disintermediation spell the beginning of the end for big brands? Listen to this week’s episode, and then share what you think in the comments on mediadriving.com.
Mentioned in this episode:

Mitch Joel on Personal Branding
Craigslist
Twitter

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 Episode #3 - Will New Media Kill Big Brands?: Play Now | Play in Popup | Download

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Watching the movie Michael Clayton on Friday night got me to thinking about how large and powerful groups like corporations and governments work. These organizations are structured around sets of ideas that are codified into policies, vision and mission statements, constitutions and the like. But invariably it’s a slow process to change these to […]

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“You’re going to find that many of the truths we cling to depend greatly on our own point of view.” – the late Sir Alec Guinness as Ben ‘Obi-Wan’ Kenobi

I’ve been a Toronto Star reader for as long as I can remember. It was the paper my parents always had in the house, […]

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I’m sad to say it — my alma mater is anti-social media.
In a well-reported story today, a Ryerson University student was threatened with expulsion for creating a Facebook study group. The claim is that James Norrie, director of the School of Information Technology (a program for which I incidentally used to teach part-time) stated: […]

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It seems an increasing number of businesses are banning or limiting employee access to social media sites like Facebook. The Ontario Government did this a while back. I’ve even heard rumors that some work places are limiting access to Twitter, which strikes me as particular dumb. Most folks I know use […]

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A post on John Wall’s Ronin Marketeer lead me to an interview with Duncan Wardle, Vice President of Walt Disney World and Global PR for Disney Parks.
Now, from the sound of it Mr. Wardle is a pretty smart guy. But there was at least one thing from his interview that I take issue with: […]

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In this episode, I talk about “viral” videos – how I don’t really like the term “viral”, and how your video needs to be either “memeable” or “memeful” to be successful.
What the heck am I talking about?!?
Listen and find out!
Please leave comments here at mediadriving.com or email me at jay@jaymoonah.com.
Mentioned […]

 

 Episode #2 - The ONE THING Your Video Needs to be a “Viral” Success: Play Now | Play in Popup | Download

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