DOWNLOAD THE SHOW (playing time 14:41) This one has been bugging me for a while — why is it that most brands get lambasted if they don’t “join the conversation,” but a select few are given a free pass to ignore it? Mentioned in this episode: Seth Godin Apple Computers Joseph Jaffe’s “Join The Conversation” [...]

 

 Episode #10 - Do Seth Godin and Apple (and Their Fans) Screw Up the Conversation?: Play Now | Play in Popup | Download

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Sarah Wurrey of Custom Scoop very kindly approached me last week about writing an article for Media Bullseye, Custom Scoop’s online magazine. Sarah asked me to expand on some of the ideas I’d expressed in the last episode of the Media Driving podcast, where I mused about who “owns” social media, at least in terms [...]

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This may have been around for a while, but I just noticed it for the first time yesterday. Background first: Facebook launched their self-serve ad program late last year, around the same time as the infamous Beacon program came out and wrecked Christmas. The idea of Facebook Ads and their extension, Social Ads (wherein I [...]

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I’m very proud to be on the organizing committee for this year’s Mass to Grass – Word of Mouth Marketing Conference, put on by the Canadian Marketing Association. The line-up of speakers is quite stellar, and includes the likes of Westjet VP Richard Bartrem, musician & blogger David Usher, author & docuumentarian Douglas Rushkoff, Mabel’s [...]

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DOWNLOAD THE SHOW (playing time 17:52) A great audio comment and thoughts about who best can serve client needs in the very broad and wonderful space that we call “social media”. Would LOVE for you to post your comments here on the blog! Mentioned in this episode: Bob LeDrew’s FlackLife blog Genres vs. Media Inside [...]

 

 Episode #9 - So, Who Does "Own" Social Media Anyway?: Play Now | Play in Popup | Download

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I live on a quiet suburban street in the east end of Toronto. Unlike the streets around my work or many others in the city, there is basically no obvious branding in sight when I walk down the street — no billboards, no store signs, no buses driving by with ads on the side. Except [...]

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Some of the comments about my most recent podcast episode (both on the blog and elsewhere) had me revisiting one of my favorite books on the subject of information media, the highly underrated Ambient Findability by Peter Morville. In Chapter Six, Morville outlines the difference between “media” and “genre,” which I believe might go part [...]

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DOWNLOAD THE SHOW (playing time 6:00) My thoughts on comments by BBDO Chairman Emertius Allen Rosenshine on the AdAge podcast. Mr. Rosenshine claims that the Internet “doesn’t have the capacity to deliver the emotional capacity of branding.” Hey, this guy is a legend in the advertising world so we can’t argue with him, can we? [...]

 

 Episode #8 - Branding: You Can't Do THAT On the Internet!: Play Now | Play in Popup | Download

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I was hanging out with a good friend the other day, and we got to talking about his two girls. He related an exchange between his oldest (whom I’m pretty sure is six — I’m really bad at remembering that stuff, but for the purpose of the story she’s six. Okay? Cool.) and his mother-in-law [...]

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DOWNLOAD THE SHOW (playing time 9:13) Increasingly, we seem to expect great content for nothing. However, we would never expect to get iPods for free, or expect Google to stop showing us ads. Is content REALLY king? As always, I’d LOVE to get your comments! Mentioned in this episode: David Usher’s CloudiD blog Popularity: 6% [...]

 

 Episode #7 - Is Content King? (And If Not, What Is?): Play Now | Play in Popup | Download

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