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On the podcast this week, I’m musing about measures of success.
Interestingly I mentioned Seth Godin’s book “The Dip” on the podcast, and then noticed after I recorded it that he posted a blog entry that actually dovetails very well with the ideas I’m thinking about, specifically around determining the story you want to tell before you do the work you want to do. This could be another dimension of the discussion – how does your story fit in with your success definition? Maybe success is the happy ending…
As always, would love to get your comments on the blog at mediadriving.com
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Awesome, love the response but I still personally don’t see this as a great way of advertising. So the three people in the place who know what Zip is better recognize them? This is a total old school model! I guess it still works for most people for the time being but I can’t see it lasting. Oh and the for some reason I think my blog was marking all comments as spam, I now wonder how many I lost!
Thanks Bill. Yeah I had some comment problems too, ah the magic of life on the Interwebes.
You’re right about the Zip ad on the board being old school, but old school still works as a way of generating basic awareness. Ads like these and like billboards are not going anywhere anytime soon, but I totally agree they are not effective on their own. Zip and others leverage these kinds of ads with their other kinds of advertising, and while I can’t speak for their specific case, if done right it still works well for many brands.
I didn’t really get on here to comment about the Zip billboard, but after reading the comments here I just wanted to throw in the fact that you can’t just throw a name or logo out there an expect people to be curious enough to research it and figure out what it is. There is just too much clutter to take this approach. Like you said Jay, billboards are not going anywhere. They just have to be used right.
What I really came here to say is this. I measure success through all the things bloggers are obsessed with: analytics, comments, trackbacks, technorati…. But what I’ve found to be my true gauge of success is how many valuable connections I make through my blog, and that’s really what I’m after. I use it as a platform to reinforce my credibility and grow my network. My network has grown from being mostly local and centralized, to where I am now with worldwide contacts that I would feel comfortable calling or emailing at anytime.
Nice Chris, I agree that true success is the connections. I personally feel that one comment is worth way more the a ton of page views! The connection is where it’s at but for most business that connection isn’t easy to get, maintain or track. Even with things like Facebook groups and MySpace pages you can’t really tell it’s effectiveness with just the number of “friends.” I also think that for all the new social ways companies are marketing they are still not getting that one on one interaction that I think will be more valuable in the future.
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