Comments on: Episode #6 - How Do YOU Measure the Success of Your Content? http://mediadriving.com/2008/04/01/episode-6-how-do-you-measure-the-success-of-your-content/ A weekly podcast and blog about communications, content, messages and marketing. Toronto digital strategist and musician Jay Moonah is your host. Tue, 06 Jan 2009 05:38:55 +0000 http://wordpress.org/?v=2.0.11 by: Bill Deys http://mediadriving.com/2008/04/01/episode-6-how-do-you-measure-the-success-of-your-content/#comment-157 Wed, 02 Apr 2008 17:17:09 +0000 http://mediadriving.com/2008/04/01/episode-6-how-do-you-measure-the-success-of-your-content/#comment-157 Nice Chris, I agree that true success is the connections. I personally feel that one comment is worth way more the a ton of page views! The connection is where it's at but for most business that connection isn't easy to get, maintain or track. Even with things like Facebook groups and MySpace pages you can't really tell it's effectiveness with just the number of "friends." I also think that for all the new social ways companies are marketing they are still not getting that one on one interaction that I think will be more valuable in the future. Nice Chris, I agree that true success is the connections. I personally feel that one comment is worth way more the a ton of page views! The connection is where it’s at but for most business that connection isn’t easy to get, maintain or track. Even with things like Facebook groups and MySpace pages you can’t really tell it’s effectiveness with just the number of “friends.” I also think that for all the new social ways companies are marketing they are still not getting that one on one interaction that I think will be more valuable in the future.

]]> by: Chris Wilson http://mediadriving.com/2008/04/01/episode-6-how-do-you-measure-the-success-of-your-content/#comment-156 Wed, 02 Apr 2008 14:58:57 +0000 http://mediadriving.com/2008/04/01/episode-6-how-do-you-measure-the-success-of-your-content/#comment-156 I didn't really get on here to comment about the Zip billboard, but after reading the comments here I just wanted to throw in the fact that you can't just throw a name or logo out there an expect people to be curious enough to research it and figure out what it is. There is just too much clutter to take this approach. Like you said Jay, billboards are not going anywhere. They just have to be used right. What I really came here to say is this. I measure success through all the things bloggers are obsessed with: analytics, comments, trackbacks, technorati.... But what I've found to be my true gauge of success is how many valuable connections I make through my blog, and that's really what I'm after. I use it as a platform to reinforce my credibility and grow my network. My network has grown from being mostly local and centralized, to where I am now with worldwide contacts that I would feel comfortable calling or emailing at anytime. I didn’t really get on here to comment about the Zip billboard, but after reading the comments here I just wanted to throw in the fact that you can’t just throw a name or logo out there an expect people to be curious enough to research it and figure out what it is. There is just too much clutter to take this approach. Like you said Jay, billboards are not going anywhere. They just have to be used right.

What I really came here to say is this. I measure success through all the things bloggers are obsessed with: analytics, comments, trackbacks, technorati…. But what I’ve found to be my true gauge of success is how many valuable connections I make through my blog, and that’s really what I’m after. I use it as a platform to reinforce my credibility and grow my network. My network has grown from being mostly local and centralized, to where I am now with worldwide contacts that I would feel comfortable calling or emailing at anytime.

]]> by: Jay http://mediadriving.com/2008/04/01/episode-6-how-do-you-measure-the-success-of-your-content/#comment-150 Wed, 02 Apr 2008 13:26:18 +0000 http://mediadriving.com/2008/04/01/episode-6-how-do-you-measure-the-success-of-your-content/#comment-150 Thanks Bill. Yeah I had some comment problems too, ah the magic of life on the Interwebes. You're right about the Zip ad on the board being old school, but old school still works as a way of generating basic awareness. Ads like these and like billboards are not going anywhere anytime soon, but I totally agree they are not effective on their own. Zip and others leverage these kinds of ads with their other kinds of advertising, and while I can't speak for their specific case, if done right it still works well for many brands. Thanks Bill. Yeah I had some comment problems too, ah the magic of life on the Interwebes.

You’re right about the Zip ad on the board being old school, but old school still works as a way of generating basic awareness. Ads like these and like billboards are not going anywhere anytime soon, but I totally agree they are not effective on their own. Zip and others leverage these kinds of ads with their other kinds of advertising, and while I can’t speak for their specific case, if done right it still works well for many brands.

]]> by: Bill Deys http://mediadriving.com/2008/04/01/episode-6-how-do-you-measure-the-success-of-your-content/#comment-147 Wed, 02 Apr 2008 11:16:54 +0000 http://mediadriving.com/2008/04/01/episode-6-how-do-you-measure-the-success-of-your-content/#comment-147 Awesome, love the response but I still personally don't see this as a great way of advertising. So the three people in the place who know what Zip is better recognize them? This is a total old school model! I guess it still works for most people for the time being but I can't see it lasting. Oh and the for some reason I think my blog was marking all comments as spam, I now wonder how many I lost! Awesome, love the response but I still personally don’t see this as a great way of advertising. So the three people in the place who know what Zip is better recognize them? This is a total old school model! I guess it still works for most people for the time being but I can’t see it lasting. Oh and the for some reason I think my blog was marking all comments as spam, I now wonder how many I lost!

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