15

Apr

Episode #8 - Branding: You Can’t Do THAT On the Internet!

Posted by Jay  Published in Media Driving

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My thoughts on comments by BBDO Chairman Emertius Allen Rosenshine on the AdAge podcast.
Mr. Rosenshine claims that the Internet “doesn’t have the capacity to deliver the emotional capacity of branding.”
Hey, this guy is a legend in the advertising world so we can’t argue with him, can we?
Well, can we?

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