Advertising Hiding in Plain Sight

I live on a quiet suburban street in the east end of Toronto. Unlike the streets around my work or many others in the city, there is basically no obvious branding in sight when I walk down the street — no billboards, no store signs, no buses driving by with ads on the side. Except on certain days. Fridays in the spring and fall, to be exact.

Friday is garbage day in our neighborhood, and the spring and fall is when the yard waste bags come out. Walking down the street yesterday, I couldn’t help but be struck by the fact that suddenly there were 4 foot tall ads for big brands including WalMart, Costco, Home Depot, Canadian Tire and Presidents Choice.

I think it would be hard to find yard waste bags that didn’t have obvious branding.

Are there other examples of this kind of “stealth advertising” that you have seen?

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