Comments on: Episode #9 - So, Who Does “Own” Social Media Anyway?

by: Rebecca Routier

Sun, 29 Jun 2008 21:38:35 +0000

I think, at least with respect to Legal, www.lawyerahead.ca owns it. They have all right element to get people with legal needs find the right representation easily and quickly. Further their social media 2.0 technologies allows lawyers to connect with clients and clients to connect with lawyers or other similar clients. Really cool stuff.

by: Jaleal

Tue, 29 Apr 2008 01:14:46 +0000

Jay, I just posted my thoughts on Social Media and Traditional Organizations.

http://wikiDOMO.typepad.com/linking_local/2008/04/social-media-an.html

Let me know your thoughts.

by: Media Driving with Jay Moonah » Post Topic » Strategic Direction in Social Media article on Media Bullseye

Mon, 28 Apr 2008 18:57:44 +0000

[…] Sarah Wurrey of Custom Scoop very kindly approached me last week about writing an article for Media Bullseye, Custom Scoop’s online magazine. Sarah asked me to expand on some of the ideas I’d expressed in the last episode of the Media Driving podcast, where I mused about who “owns” social media, at least in terms of offering advice to clients. […]

by: David Jones

Thu, 24 Apr 2008 13:47:19 +0000

Great show. As I’m guilty of fanning the flames of who “owns” social media, I’m totally behind your analysis.

The big picture communications approach/philosophy aligns with the way PR generally operates. Encouraging dialogue and building relationships are what us PR people attempt to do.

However, we haven’t cornered the market on that expertise.

A full understanding of the environment, the tools and technology are also very important. When I’ve executed social media programs for clients I often farm out work to developers, designers, monitoring firms, videographers, voice-over artists, etc.

The application of social media to particular communications challenges e.g. image enhancement, product sales, internal comms, community relations, crisis/issues management, etc. are best done in concert with a communicator who is an expert in their area and a social media strategist who can apply the best tools, techniques and approaches to satisfy the objective. The real power happens when these people are one in the same, but it’s pretty rare right now.

by: Daniele Rossi

Wed, 23 Apr 2008 15:38:21 +0000

I enjoyed another great show, Jay. Your restaurant analogy was spot on. Very clever

by: Jay

Wed, 23 Apr 2008 14:19:40 +0000

Great point Travell! Often marketing agencies, particularly ones who specialize in digital, will have someone who can serve as a PM, sometimes it will be the client themselves, but yeah it’s important to identify who this actually is upfront.

by: Travell Perkins

Wed, 23 Apr 2008 13:42:22 +0000

You definitely have to be a project manager when it comes to putting together a new media endeavor. You can’t source all the expertise from one place and expect it to come out right.