Missed Your Favorite Ad? Facebook Has Just the Page For YOU!

This may have been around for a while, but I just noticed it for the first time yesterday.

Background first: Facebook launched their self-serve ad program late last year, around the same time as the infamous Beacon program came out and wrecked Christmas. The idea of Facebook Ads and their extension, Social Ads (wherein I became an unwitting pitchman for Blockbuster to Joesph Jaffe) is that advertising could be targeted to Facebook users based on the potentially highly comprehensive information from Facebook profiles. The targeting does seem to work well enough — I’m regularly seeing ads that are clearly aimed squarely at me based on my profile information. For example, I have a lot of bands listed in my favorite music, so I often get ads that offer cheap Springsteen tickets near Toronto, or free downloads from artists who apparently sound like Ben Folds or Dave Matthews.

So, yesterday I noticed that underneath these ads in Facebook is a link to “More Ads” which leads to the Facebook AdBoard, apparently a listing of ads that have been displayed to me in the past for my clicking pleasure.

It’s an interesting idea. I know for my part I’ve often seen an ad out of the corner of my eye and thought “hmmm, that looks interesting but I don’t have the time right now to check it out.” Now, in principle anyway, I could peruse the ads later on at my leisure, the same way I might peruse the many flyers in my Saturday Star.

What about you? Would YOU use this page?

Popularity: 7% [?]