Sarah Wurrey of Custom Scoop very kindly approached me last week about writing an article for Media Bullseye, Custom Scoop’s online magazine. Sarah asked me to expand on some of the ideas I’d expressed in the last episode of the Media Driving podcast, where I mused about who “owns” social media, at least in terms of offering advice to clients.
I’m very happy to say that the article Strategic Direction in Social Media is now live on Media Bullseye. I’d love for you to check it out!
As a taste, here’s the summary table I put together as quick reference for the ideas in the article.
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