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This one has been bugging me for a while — why is it that most brands get lambasted if they don’t “join the conversation,” but a select few are given a free pass to ignore it?
Mentioned in this episode:
Seth Godin
Apple Computers
Joseph Jaffe’s “Join The Conversation”
Charlene Li & Josh Bernoff “Groundswell”
Michael […]
Episode #10 - Do Seth Godin and Apple (and Their Fans) Screw Up the Conversation?: Play Now | Play in Popup | DownloadPopularity: 100% [?]
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