I’ve been using TubeMogul for a few weeks. Most recently, I’ve used it to upload and track views for “Mass To Grass,” the video I created to help promote the Canadian Marketing Association’s Word-of-Mouth Marketing conference on June 12.
One of the nifty features TubeMogul offers is the ability to embed their tracking reports in [...]

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Bloggers like C.C. Chapman and Michael Arrington complain in Twitter about the service they get from Comcast, a big cable company. Comcast responds and fixes their problem.
This is great, right? Comcast is listening and responding to the new media conversation. But is there a flip side to [...]

 

 Episode #14 - The (Noisy) Geeks Shall Inherit the Earth?: Play Now | Play in Popup | Download

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Chris Anderson is a smart guy, but he has clearly been running a big magazine too long to understand the new social realities of media.
In their latest episode of For Immediate Release, Neville Hobson and Shel Holtz spoke about the article “The Micro Threat to Big Social Networks” on the PC Magazine site. In [...]

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I’ve talked in the past about the fact that I read the Toronto Star — yup, the actual paper version. In fact, my wife and I get the Star delivered to our house every morning, and although I usually don’t get a whole lot of time to check it out on weekdays, Saturday and [...]

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A little video to promote “From Mass To Grass”, the Canadian Marketing Association’s Word of Mouth Marketing conference. Enjoy!

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There are only two ways you can monetize content.
Unless you can think of more…
If so, let me know!
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 Episode #13 - Monetizing Content: Play Now | Play in Popup | Download

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A little while back on the podcast I talked about the Internet as a channel for branding. More specifically, I talked about how advertising veteran Allen Rosenshine comment that the Internet doesn’t have the ability to deliver the “emotional capacity of branding”.I was doing some research recently and stumbled on a paper from [...]

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Some thoughts on how the media you choose can bias communication. Do YOU think about permanence vs. portability in your communication?
Mentioned in this episode:

Harold Innis
Podcasters Across Borders
Archive.org

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 Episode #12 - Does the media you use bias YOUR communication?: Play Now | Play in Popup | Download

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A bit of a funny follow-up to my blog post Advertising Hiding in Plain Sight from a little while back: it seems Home Depot will be using branded recyclable lawn bags to advertise not just their own brand, but a third party.
In this case, it’s the eco-friendly Smart Car that will be advertised on these [...]

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(REPOST — I posted this earlier with a link to the last show MP3, my apologies for anyone who already downloaded the show!)
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…or more correctly, the myth of fragmentation being something new, and the opportunities presented by being able to better identify audiences based on their content choices.
Mentioned in this [...]

 

 Episode #11 - The Myth of Media Fragmentation... (repost): Play Now | Play in Popup | Download

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