You heard it here first… lawn bags are the newest advertising medium!

A bit of a funny follow-up to my blog post Advertising Hiding in Plain Sight from a little while back: it seems Home Depot will be using branded recyclable lawn bags to advertise not just their own brand, but a third party.

In this case, it’s the eco-friendly Smart Car that will be advertised on these bags. From my reading of the article posted on Media in Canada today, it sounds like these bags will be given out for free by product reps in southern Ontario travelling door to door in (what else?) Smart Cars.

Clearly I’m only prescient when I’m not really trying…

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