20

May

Episode #13 - Monetizing Content

Posted by Jay  Published in Media Driving

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There are only two ways you can monetize content.

Unless you can think of more…

If so, let me know!

 
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Robin Browne - Looking Good Naked Podcast said in May 22nd, 2008 at 10:41 pm

Hey Jay,
The other way to monetize one’s content is to use it to market one’s other services - like public speaking like Mitch does. So I’d say there are three ways:
1) selling your content directly
2) selling access to your content’s audience (i.e. ads)
3) selling your services marketed through your content

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Jay said in May 24th, 2008 at 3:08 pm

Thanks Robin. I agree so some extent with #3, although strictly speaking to me that isn’t making money from the content, it’s leveraging the content as a marketing asset and making money from the sale of other services.

Let’s take it away for a second from things like blogs and podcasts — what if it was a newsletter you were giving away for free, in part to promote your services. Would you consider that the newsletter was making money, or would you consider it a marketing expense?

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Bill Deys said in May 26th, 2008 at 4:10 pm

So is striping/skipping the ad’s (via DVR or something, maybe tv on bittorrent too) theft like dubbing a tape? I think yes but in the same way as dubbing a tape is not actually taking away the ability to sell the product again. I also think that since I pay for TV, via my satellite bill, along with the fact that THEY sold me the DVR, that bittorrenting the TV shows isn’t theft, I already paid for them.

I also agree that using a blog or podcast is a way of monetizing, although kind of backwards to how most people want to make money, it’s all marketing, they have just given you permission to market to them.

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Jay said in May 26th, 2008 at 5:17 pm

Bill, it’s an interesting question. One thing to remember is that the “they” that sells you satellite service and the PVR is a different “they” then the guys who make their money off the commercials — I talked about this briefly a while back on the blog when I was writing about TV scheduling. But it’s certainly an interesting point, I’m honestly not 100% sure how it relates or not to ripping or dubbing.

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DJ Francis said in May 28th, 2008 at 11:02 am

It’s funny - I logged on to this post to leave a comment similar to Robin’s. I guess I see both of your points.

Since my blog is me working for myself, I guess I lean towards Robin’s POV. Anything that’s bringing money in the good is a “money-maker.” But I would lean more toward Jay’s assessment if I was thinking about a corporate blog.

I’m not sure why that is or if it makes sense. Anyway, thanks for the great podcast!

DJ
@MarketerBlog

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DJ Francis said in May 28th, 2008 at 11:03 am

“[B]ringing money in the DOOR,” I mean.

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