Comments on: Three Quotes from the CMA’s WOM Conference http://mediadriving.com/2008/06/15/three-quotes-from-the-cmas-wom-conference/ A weekly podcast and blog about communications, content, messages and marketing. Toronto digital strategist and musician Jay Moonah is your host. Thu, 31 Dec 2009 00:10:02 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Michelle Kostya http://mediadriving.com/2008/06/15/three-quotes-from-the-cmas-wom-conference/comment-page-1/#comment-452 Michelle Kostya Mon, 23 Jun 2008 00:58:21 +0000 http://mediadriving.com/2008/06/15/three-quotes-from-the-cmas-wom-conference/#comment-452 I enjoyed the Mabel's Fabels presentation - they have hit the nail on the head with that customer service related quote. I also wrote that it down. If only more companies thought this way. I would have far less to complain about! I enjoyed the Mabel’s Fabels presentation – they have hit the nail on the head with that customer service related quote. I also wrote that it down. If only more companies thought this way. I would have far less to complain about!

]]> By: Jay http://mediadriving.com/2008/06/15/three-quotes-from-the-cmas-wom-conference/comment-page-1/#comment-421 Jay Mon, 16 Jun 2008 14:39:05 +0000 http://mediadriving.com/2008/06/15/three-quotes-from-the-cmas-wom-conference/#comment-421 Partly, yes. I think her point in the context of the conversation was that people increasingly are speaking about the messages of brands. At the conference Malcolm Roberts from Smith Roberts Communications talked about the <a href="http://whycollege.ontariocolleges.ca/en/obay.html" rel="nofollow">"Obay" campaign that Colleges Ontario recently did</a> which got a lot of people talking, and that would be an example of people talking about a campaign. But Richard Bartrem from WestJet told a bunch of great stories about WestJet's customer service that have become talking points for the company, and how that is not campaign thinking but is integral to their WOM efforts. Andrea also mentioned that she is working on an article to flesh out this idea, I asked her to keep me in the loop if and when it is published and I'll certainly report that here. Partly, yes. I think her point in the context of the conversation was that people increasingly are speaking about the messages of brands. At the conference Malcolm Roberts from Smith Roberts Communications talked about the “Obay” campaign that Colleges Ontario recently did which got a lot of people talking, and that would be an example of people talking about a campaign. But Richard Bartrem from WestJet told a bunch of great stories about WestJet’s customer service that have become talking points for the company, and how that is not campaign thinking but is integral to their WOM efforts.

Andrea also mentioned that she is working on an article to flesh out this idea, I asked her to keep me in the loop if and when it is published and I’ll certainly report that here.

]]> By: Daniele Rossi http://mediadriving.com/2008/06/15/three-quotes-from-the-cmas-wom-conference/comment-page-1/#comment-420 Daniele Rossi Mon, 16 Jun 2008 13:57:08 +0000 http://mediadriving.com/2008/06/15/three-quotes-from-the-cmas-wom-conference/#comment-420 Can you elaborate on Andrea's quote? Sounds interesting yet I'm confused :) By marketing, does she mean campaigns? Can you elaborate on Andrea’s quote? Sounds interesting yet I’m confused :) By marketing, does she mean campaigns?

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