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26

Aug

Episode #27 – Information Literacy and Search Engines

Posted by Jay  Published in Media Driving

DOWNLOAD THE SHOW (playing time 7:49)
Do you use a search engine like Google or Yahoo?
If yes, do you understand how the top results for your searches are determined?
If no, how do you REALLY know you can trust those results?
Mentioned in this episode:

CBC Radio One’s Cross Country Checkup
Information Literacy
Search Engine Optimization
Google Bombing

Popularity: 12% [?]

 
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Popularity: 12% [?]

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19

Aug

Episode #26 – Making the System the Star

Posted by Jay  Published in Media Driving

DOWNLOAD THE SHOW (playing time 7:17)
“Organizations that are most successful… are the ones where the system is the star” – Malcolm Gladwell
Mentioned in this episode:

The Talent Myth by Malcolm Gladwell
Enron: The Smartest Guys in the Room

Popularity: 13% [?]

 
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Popularity: 13% [?]

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12

Aug

Episode #25 – Should Media Creators REALLY Be Concerned With Community?

Posted by Jay  Published in Media Driving

DOWNLOAD THE SHOW (playing time 11:14)
It’s great to have a community, but should community building be the primary concern of content creators, or should they be more concerned with creating the best media they can?
Mentioned in this episode:

Community Divas with Eden Spodek and Connie Crosby

Popularity: 12% [?]

 
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Popularity: 12% [?]

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10

Aug

Check out “Community Divas”!

Posted by Jay  Published in Media Driving

There are a couple of reasons I’m extremely happy to announce the first episode of a new podcast, “Community Divas.”
The main reason I’m happy is that hosts Connie Crosby & Eden Spodek are two of my favorite people in social media, and I know the world will benefit from this ‘cast. I’m known them [...]

Popularity: 12% [?]

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5

Aug

Episode #24 – Who Are You Communicating To?

Posted by Jay  Published in Media Driving

DOWNLOAD THE SHOW (playing time 8:19)
How does your audience access the information you create? How does it effect the way you do things — or does it at all?
Mentioned in this episode:

One Degree: “Add 2.8 Million Readers With Accessible Writing”
Adaptive Technology Resource Centre at University of Toronto

Popularity: 13% [?]

 
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Popularity: 13% [?]

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4

Aug

Book Review: Groundswell

Posted by Jay  Published in Media Driving

It’s been a few months since I received my review copy of “Groundswell: Winning in a World Transformed by Social Technologies” and this review is LONG overdue.
Groundswell is co-authored by Forrester VPs/analysts Charlene Li and Josh Bernoff (Li has recently left Forrester) and focuses on strategic direction for companies looking to take part in the [...]

Popularity: 12% [?]

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Jay Moonah A podcast and blog about communications, content, messages and marketing. Toronto digital strategist and musician Jay Moonah is your host.

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