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Book Review: Groundswell

Posted by Jay  Published in Media Driving

It’s been a few months since I received my review copy of “Groundswell: Winning in a World Transformed by Social Technologies” and this review is LONG overdue.
Groundswell is co-authored by Forrester VPs/analysts Charlene Li and Josh Bernoff (Li has recently left Forrester) and focuses on strategic direction for companies looking to take part in the […]

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