28
Oct
DOWNLOAD THE SHOW (playing time 4:36)
Apparently “more than half of senior marketers lack a quantitative understanding of brand value at their organizations.” What about you? How do you determine the value of the brand of your organization, or of your personal brand?
Mentioned in this episode:
Marketing Charts: “Half of Marketers Don’t Fully Understand Brand Value”
BtoB Online: […]
Popularity: 33% [?]
21
Oct
DOWNLOAD THE SHOW (playing time 4:09)
I love creating media, capturing and sharing moments. But sometimes it’s better to put the recording equipment away. Where do YOU draw this line?
Mentioned in this episode:
Toronto Podcaster Meetup
Podcamp Toronto
Popularity: 34% [?]
Popularity: 34% [?]
15
Oct
DOWNLOAD THE SHOW (playing time 3:26)
“An information retrieval system will tend not to be used whenever it is more painful and troublesome for a customer to have information than for him not to have it.” - Calvin Mooers
Mentioned in this episode:
Toronto Star Election Coverage
“Ambient Findability” by Peter Morville
Calvin Mooers
Popularity: 37% [?]
Popularity: 37% [?]
7
Oct
DOWNLOAD THE SHOW (playing time 9:39)
Some thoughts around creating structures to help encourage creativity.
Mentioned in this episode:
Podcamp Toronto
Media Driving Episode #17 - Creativity and Limits
Popularity: 37% [?]
Popularity: 37% [?]
A podcast and blog about communications, content, messages and marketing. Toronto digital strategist and musician Jay Moonah is your host.
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