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28

Oct

Episode #36 – The Value of Brand

Posted by Jay  Published in Media Driving

DOWNLOAD THE SHOW (playing time 4:36) Apparently “more than half of senior marketers lack a quantitative understanding of brand value at their organizations.”  What about you?  How do you determine the value of the brand of your organization, or of your personal brand? Mentioned in this episode: Marketing Charts: “Half of Marketers Don’t Fully Understand [...]

 
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Popularity: 6% [?]

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21

Oct

Episode #35 – Recording vs. Being in the Moment

Posted by Jay  Published in Media Driving

DOWNLOAD THE SHOW (playing time 4:09) I love creating media, capturing and sharing moments.  But sometimes it’s better to put the recording equipment away.  Where do YOU draw this line? Mentioned in this episode: Toronto Podcaster Meetup Podcamp Toronto Popularity: 6% [?]

 
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15

Oct

Episode #34 – Information Overload (repost)

Posted by Jay  Published in Media Driving

DOWNLOAD THE SHOW (playing time 3:26) “An information retrieval system will tend not to be used whenever it is more painful and troublesome for a customer to have information than for him not to have it.” – Calvin Mooers Mentioned in this episode: Toronto Star Election Coverage  “Ambient Findability” by Peter Morville Calvin Mooers Popularity: [...]

 
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Popularity: 6% [?]

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7

Oct

Episode #33 – Structured Creativity

Posted by Jay  Published in Media Driving

DOWNLOAD THE SHOW (playing time 9:39) Some thoughts around creating structures to help encourage creativity. Mentioned in this episode: Podcamp Toronto Media Driving Episode #17 – Creativity and Limits Popularity: 6% [?]

 
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Jay Moonah A podcast and blog about communications, content, messages and marketing. Toronto digital strategist and musician Jay Moonah is your host.

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