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Apparently “more than half of senior marketers lack a quantitative understanding of brand value at their organizations.” What about you? How do you determine the value of the brand of your organization, or of your personal brand?
Mentioned in this episode:
- Marketing Charts: “Half of Marketers Don’t Fully Understand Brand Value”
- BtoB Online: “ANA/Interbrand survey finds marketers lack clear understanding of brand value”
Popularity: 33% [?]
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