Comments on: Episode #39 – Where is the line between Conversation and Content? http://mediadriving.com/2008/11/18/episode-39-where-is-the-line-between-conversation-and-content/ A weekly podcast and blog about communications, content, messages and marketing. Toronto digital strategist and musician Jay Moonah is your host. Thu, 31 Dec 2009 00:10:02 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: nightterror (travis st.denis) http://mediadriving.com/2008/11/18/episode-39-where-is-the-line-between-conversation-and-content/comment-page-1/#comment-2463 nightterror (travis st.denis) Wed, 19 Nov 2008 21:27:15 +0000 http://mediadriving.com/2008/11/18/episode-39-where-is-the-line-between-conversation-and-content/#comment-2463 agree with you on the spirit of what he was saying, it just came out as unknowing and poorly constructed. he could have said what you did and ignored the inflammatory language and irrelevant examples to carry his point more effectively. do we believe that marketers are being 'predatory' or truly 'hijacking' conversations? if he's cautioning us not to then great. call me naive, but i don't think any marketers (that i've seen) are being those things. love to know of examples of those who have been and the fallout though. agree with you on the spirit of what he was saying, it just came out as unknowing and poorly constructed. he could have said what you did and ignored the inflammatory language and irrelevant examples to carry his point more effectively.

do we believe that marketers are being ‘predatory’ or truly ‘hijacking’ conversations? if he’s cautioning us not to then great. call me naive, but i don’t think any marketers (that i’ve seen) are being those things. love to know of examples of those who have been and the fallout though.

]]> By: Jay http://mediadriving.com/2008/11/18/episode-39-where-is-the-line-between-conversation-and-content/comment-page-1/#comment-2459 Jay Wed, 19 Nov 2008 14:51:14 +0000 http://mediadriving.com/2008/11/18/episode-39-where-is-the-line-between-conversation-and-content/#comment-2459 Thanks Travis! I agree the language was a bit provocative, but I thought there was some value in his point of view. I feel it does behoove marketers to think about where they should and should not be within social conversations. Also, although I agree with the points made on your blog about the specifics of Facebook applications and the like, I think the broader McConnell makes about providing value to consumers, rather than just talking at them. That's the mistake a lot of marketers make, IMHO. It's more important than ever to consider who we might be pissing off with marketing messages. That was my big take away from the AdAge piece, personally. Thanks Travis! I agree the language was a bit provocative, but I thought there was some value in his point of view. I feel it does behoove marketers to think about where they should and should not be within social conversations. Also, although I agree with the points made on your blog about the specifics of Facebook applications and the like, I think the broader McConnell makes about providing value to consumers, rather than just talking at them. That’s the mistake a lot of marketers make, IMHO.

It’s more important than ever to consider who we might be pissing off with marketing messages. That was my big take away from the AdAge piece, personally.

]]> By: nightterror (travis st.denis) http://mediadriving.com/2008/11/18/episode-39-where-is-the-line-between-conversation-and-content/comment-page-1/#comment-2458 nightterror (travis st.denis) Wed, 19 Nov 2008 13:52:51 +0000 http://mediadriving.com/2008/11/18/episode-39-where-is-the-line-between-conversation-and-content/#comment-2458 my overall feeling was that he showed a lack of understanding about social media and in particular how brand conversations happen on facebook. the language was ultra-aggressive and imho made marketers efforts in the space to be dirty. i mean 'predatory', 'spray and pray', and 'hijack' are awfully strong and not reflective of the reality. i wrote a little up here: http://terrorinthenight.blogspot.com/2008/11/p-not-sure-about-marketers-in-social.html my overall feeling was that he showed a lack of understanding about social media and in particular how brand conversations happen on facebook. the language was ultra-aggressive and imho made marketers efforts in the space to be dirty. i mean ‘predatory’, ‘spray and pray’, and ‘hijack’ are awfully strong and not reflective of the reality.

i wrote a little up here: http://terrorinthenight.blogspot.com/2008/11/p-not-sure-about-marketers-in-social.html

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