Since I posted an early draft of the “connection continuum” produced initially by me and Jose Leal of wikiDOMO, we’ve had a TONNE of support, both here on the blog as well as through various backchannels. Here’s the latest version:

Personal Community – A group where you have one-on-one connections with the other individuals in the group.
Commercial Community – A group you are impacted economically by the other individuals the group.
Broader Community – A group where you have something in common with the other individuals in the group.
Acquaintances – Individuals you have a one-on-one relationship with. It would not be unexpected, under the right circumstances, for you to contact them directly.
Friends – In the traditional sense of the word, individuals you might share a causal meal with or invite to your house.
Customers – Synonymous with client or consumer. Individuals you sell a product or service to, or make money through their actions.
Disgruntled Customers – Customers who are in some way currently dissatisfied with you. They may or may not express their dissatisfaction publicly.
Competitors – Someone in the same business as you.
Vendors – Someone who would consider you a Customer.
Publics – Individuals who consume information about you or have an interest in you.
Detractors – Individuals who are critical of you and express it publicly.
The link between the different categories of relationships and the continuum of community types has been strengthened, some categories have been changed and some new categories have been added that were not in the original draft.
Personally I’m feeling really good about the progress we have made with this tool, but there’s still an opportunity to provide your input. Please feel free to leave a comment here or email me if you have any thoughts about the Connection Continuum.
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