On the one hand, you need to be able to make the leap to put social media into the bigger picture. MOST people (even very SMART people) don’t give a s*&t about how many Twitter followers you have or your Feedburner statistics. And they never will.

On the other hand, those same people know that social media isn’t going anywhere anytime soon, and everybody I talk to (especially in the business world) are very curious to “figure it out”.

So, keep on rocking it like the two of you have always done, but remember that social media isn’t going to save the world any time soon.

In fact, the data I have shows people get jobs from friends, family, colleagues, and alumni –not twitter.

For example, the statement in your blog post that I found shocking was “some suggested on Twitter that in Europe or Asia this is the _primary_ method of job seeking.” (emphasis mine) Really? REALLY? I will bet money that if you asked 100 truly random people in the business district of London or Paris or Toyko or Hong Kong “do you know anyone who has EVER got a job through Twitter” you’d get 99 or 100 of them answering NO.

Twitter might be a really great method to find a job, but that _anyone_ would say it’s the primary way people find jobs on two continents, to me that just smacks of pure craziness.

Social media channels like Twitter are terrific, but let’s make sure we don’t overemphasize their importance.

However, data is an interesting thing, we’ve some data on how many people actually read social media, you may want to check this out:

http://blogs.forrester.com/groundswell/2008/10/new-2008-social.html

69% of Adult Online Consumers in US are consuming social media. Who’s not? well age is as factor but not the only limitations, It’s hard to find a news website that doesn’t have social features.