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Some recent hires and policy decisions would seem to indicate that old media companies are finally starting to get digital. Is it too little to late?
Mentioned in this episode:
- “Yahoo News Head Khemlani Departs for Hearst as VP Digital Media” on Kara Swisher’s All Things Digital
- “Sun publisher to cut 10 per cent of staff” on Canoe Money
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I said this to a couple people at PodCamp To, there are lots of people inside the big media that get it.
Usually the case is their hands are tied! I’ve seen in small market newspapers some people on the web side can get away with some things by flying under the radar, but that isn’t going to save them. They need to be able to make big changes!
I’ve also noticed that, in my case at the London Free Press, they’ve been able to hire new people which is a good sign in a time where everyone is cutting back.
Yeah, totally true. I guess what I was really getting at was that some of these recent stories may indicate that it’s not longer under the radar in many organizations.
Interesting you mention LFP, they are part of the Quebecor/Sun family. I was working with very smart people on the digital side there 5 years ago, they were doing some very cool things pretty early on.
They are still doing some awesome things. Don’t know if it’s the same crew but I’ve gotten to know most of them pretty well. They’re all on Twitter, and they’re trying their best to push the boundaries.
Thanks for the kudos guys, but we have a long way to go. As you probably already know the challenge stems from the need to offset the declines in print revenue, but digital media is still several years away from being able to do that. Some would suggest that this is all too little too late but I’m optimistic that we can turn it around quickly and build enough revenue online to prove the value of the medium. Social media and crowd sourced journalism allows us to reach an audience that had largely given up on mainstream media.
Thanks Steve! Back when Grant Spiller was at LFP (is he still at Canoe? I ran into him a couple of years ago) I thought you guys were doing some forward-thinking things on both the content and sales side, particularly compared to the larger market papers who really seemed to have their heads in the sand about this stuff. Good to know you are still moving forward, giver’r London!
Can there be a point of no return for digital media? I think the big thing is doing it right! A big example of this is the website Twitter, there are brands that get the reason for the site/interact with customers and create connection but unfortunately many who don’t.
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